'Achieving marketing objectives through the use of digital electronic communications.'
eMarketing is the process of marketing a brand using the internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing can encompass all the media activities of a company with the aim of winning new business, retaining existing business and developing brand identity.
Keep your clients up to speed with your campaign and send them a regular eBulletin